Enclosing the values of an entire professional category in a seal.
This is the objective of the new identity of the Italian journalists' pension fund. Professionalism, institutionalism but at the same time modernity to rewrite the future of those who for a lifetime have dealt with language in all its forms.
It is no coincidence that the visual synthesis consists precisely of the initial letters of the fund's name.
And if the logo is an elegant monogram inscribed in a circle almost like a social heraldic symbol, the resulting applications range from the sobriety of the font and primary colour to the involvement of people and companies to be informed about the possibilities offered by the fund with a contemporary business tone that remains in the institution's vein while distinguishing it from competitors.
